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Blissdom Conference 2010

January 25, 2010

Well after attending the Social Fresh conference last week, I found out about another here in Nashville – Blissdom

“Blissdom is the premiere conference for women who find and express their bliss by publishing online.  Blissdom ‘10, our third conference, is a welcoming oasis in the ever-changing blogging world. Speakers and panels featuring the best blogging, public relations and social media pros will be gathering to mentor new and old friends alike.”

I was VERY DISAPPOINTED to find out it was sold out, two weeks before the event – but that tells you how excited everyone about this topic! I’ve signed up on the waiting list, since I’m only 20 minutes away, it’s easy for me to get there at the last minute. I’m also signing up for a free give away of tickets too – whatever it takes.

After moving here eight months ago, I realize how difficult it is to re-establish myself to the point I had in Central New York. Twenty years of networking had built a very large connection of women, now I feel a little lost in this much larger city. As a self-employed person, it’s easy to stay cooped up in my office, and not reach out. I was hoping to start connecting with the woman at Blissdom as well as learn about a topic I use everyday.  So if anyone has an extra ticket – let me know…I’d love to attend!

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Social Media – Building Relationships

January 21, 2010

Take Away #2 – Social Media is about creating a dialog and building relationships with your clients, not selling a product.

The second theme that was consistent in the conference last week was the PURPOSE of social media. So often as entrepreneurs we get focused on the sale, always pushing for the next dollar. Important, that’s how we pay the bills, but the point of social media is not making the sale, it’s building the client’s TRUST.

Social media is your opportunity to prove you’re the expert, the one with the answers, the place to find the newest fix for the problem the client is having. The client knows your website, blog, twitter search will lead them to the answer they need.They can have a dialog with you through your social media and you’ll respond.

So start building your social media in that direction. Keep it current, make it dynamic, with up to date information about your company, at least correct contact information! Start the process of making sure your viewed as the expert in your field. A blog is a great way to do that.

Be available and build your brand by building better client relationships through social media.

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Twitter 2010

January 18, 2010

Social Media Conference a week ago update Take Away #1

Twitter

There is a different environment today for manufacturers with a direct line to customer service through the internet.  It used to be customers would return a defective product to the retail store, now savvy web surfers contact manufacturers directly and expect service.  Sometimes the service departments aren’t ready for that or haven’t been able to meet the challenge and “negative tweets” start surfacing.

Several of the speakers were discussing the benefit of using Twitter as your newest and fastest means of handling customer complaints. By keeping a eye on your name or product in Twitter’s Search you can quickly react to any problems that might come up.

An example was given by one large manufacturer -  they were seeing numerous tweets about a product of theirs, concerning the same design flaw. The “tweeting” customers were contacted by email and asked to give specific details of the problem. The company took the information to the engineers and they corrected the design problem and then the customers were sent samples and asked to give new feedback. The customers were pleased to be heard and asked to participate in correcting the problem.

Rather than let the negative twitter chatter continue, they made long lasting, loyal customers.

I found this to be a great way to proactive using today’s technology.

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SocialFresh Media Conference

January 12, 2010

What a great opportunity to learn from the experts yesterday. This conference focused on marketing using social media, but it touched on so much more. The three take aways which I found most eye opening were the following:

1. 2010 Twitter will become the most important CUSTOMER SERVICE tool you can use in your business.

2. Social Media is about creating a dialog and building relationships with your clients, not selling a product.

3.Why do social media? The cost of not doing it is much more expensive…

If you have a chance to attend the SocialFresh conference in Tampa in February – do it, it’s well worth it.

I’ll elaborate on these three concepts later this week. Stayed tuned!

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Thank You and Merry Christmas!

December 23, 2009

This has been a wonderful year of change. We’ve left our friends and family behind us to move south, we saw our only daughter married in June and we’re once again close to where our son is going to school and working. Change can be difficult, but so many of you have helped make the transition so much smoother and have been patient with me as we plowed through the year. Thank you for the encouragement, the continued business, and the anticipation of business in 2010! May you all have a blessed holiday season! I appreciate you all! Becky

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Social Media Event in Nashville

December 21, 2009

Social Fresh is a social media conference for marketers. The content will reflect all Social Fresh flagship events with big brands and real social media success stories, all specifically for marketing professionals.

This sounds interesting…a day long event discussing Twitter, blogs and facebook…if you check out the speakers page, you’ll see everything from Fortune 500 companies to restaurants leaders. It’ll be interesting to hear how they’re all using this new technology to conduct business.

It’s in 21 days…I’d better register soon!

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A Case Study

December 1, 2009

As I mentioned in my last post, I’ve added Google Analytic to the websites I maintain for my clients. One of the sites I maintain is a Cut-Your-Own Christmas Tree farm…I’ve been able to tell the clients very precise data that will help them target their marketing better, such as:

1. Preparing for the weekend crowds by knowing how many people are searching the site on Thursday and Friday.

2. Tweaking the keywords as I see what people are using to search for their site.

3. Even knowing what page the user of the site chooses to exit off the website – most often on this one – from the directions page. Hopefully meaning they’re getting in the car and driving to the farm.

4. I’m able to have a clear picture of where the traffic is coming from – what area by town, so direct mail marketing can be targeted in the future.

All this information is updated daily, so I can continually gather new data for my clients and keep them informed of any trends – extremely valuable for this particular customer.

The client and I discussed this over the phone yesterday and he said his “on-the-ground” information gathering backed up the information I was giving him too. He was finding a great deal of new clients, from the same towns I had said they were coming from, and most had heard of them from the web.

One of the goals this past year has been SEO on this site. It was exciting to hear the client happy to have new clients, to know they’ve found the farm from the web and that all our work has been worth it. Now we’ll see how the next three weeks turn out, see the final data and tweak it even more for next year!

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Google Analytics

November 23, 2009

I’ve been adding Google Analytics to my client’s websites and find the data fascinating!! It’s so interesting to see how many people are clicking on websites, where they are when they do and how long they stay on the site. It’s addicting!

If you’re not familiar with Google Analytics here is the description on Google’s website:

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.


Adding Analytics is a matter of adding a special code to each page just before the </body> tag. They explain it very well on the Google website. If you’re interested in who is visiting your website – check it out. They have lots of helpful information to increase your traffic.

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A new way to market – texting on cell phones….

November 19, 2009

Ice Cream from Cold Stone CreameryWe attended a college event a couple of weeks ago – as you entered the arena, Cold Stone Creamery had a big sign offering a FREE cup of their ice cream. Being ice cream lovers, my husband and I got in line! (of course!!) Well, it wasn’t just walk up and get a dish – you had to work for it, and  it took a little bit of TEXTING ability to obtain this ice cream. The deal was this, they had a phone number, and a special “text message” you plugged into your cell phone. Send the text, and you quickly got a message back, then you showed the Cold Stone employee your phone with the message and VIOLA, you got your ice cream! PLUS, a week later we received another text with a “coupon text message” for another free sundae. COOL HUH!! (it also gave you an option to opt out of further texts)

It was simple for all those college kids, but I struggled with exactly what I was supposed to do. I was distracted  by the activity surrounding me (how is this actually going to work).  I figured it out and got my free ice cream…and then watched this “new marketing” concept flourish. Picture this…a line of kids, punching their phones, and then holding them all face up to show the employees. It was quite humorous.

Then I started thinking about the data that was being collected by the company. Promotions like this produce new customers, and now they have the data to continue to promote their product directly to the consumer.  SO – how could you use this type of marketing to your customers. Could you use this at the next conference you attend as a vendor?? What could you offer to your client in exchange for the cell phone text?

Interesting concept to consider…

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A Story to Share…

November 1, 2009

THANKSGIVING

Sandra felt as low as the heels of her shoes when she pulled open the florist shop door, against a November gust of wind. Her life had been as sweet as a spring breeze and then, in the fourth month of her second pregnancy, a “minor” automobile accident stole her joy. This was Thanksgiving week and the time she should have delivered their infant son. She grieved over their loss.

Troubles had multiplied.

Her husband’s company “threatened” to transfer his job to a new location. Her sister had called to say that she could not come for her long awaited holiday visit. What’s worse, Sandra’s friend suggested that Sandra’s grief was a God-given path to maturity that would allow her to empathize with others who suffer. “She has no idea what I’m feeling,” thought Sandra with a shudder. ” Thanksgiving? Thankful for what?” she wondered. “For a careless driver whose truck was hardly scratched when he rear-ended her? For an airbag that saved her life, but took her child’s?”

“Good afternoon, can I help you?”

Sandra was startled by the approach of the shop clerk. “I . . . I need an arrangement,” stammered Sandra.

“For Thanksgiving? I’m convinced that flowers tell stories,” she continued. “Are you looking for something that conveys ‘gratitude’ this Thanksgiving?”

“Not exactly!” Sandra blurted out. “In the last five months, everything that could go wrong has gone wrong.”

Sandra regretted her outburst, and was surprised when the clerk said, “I have the perfect arrangement for you.”

Then the bell on the door rang, and the clerk greeted the new customer,

“Hi, Barbara, let me get your order.” She excused herself and walked back to a small workroom, then quickly reappeared, carrying an arrangement of greenery, bows, and what appeared to be long-stemmed thorny roses. Except the ends of the rose stems were neatly snipped: there were no flowers

“Do you want these in a box?” asked the clerk. Sandra watched – was this a joke? Who would want rose stems with no flowers! She waited for laughter, but neither woman laughed.

“Yes, please,” Barbara replied with an appreciative smile. “You’d think after three years of getting the special, I wouldn’t be so moved by its significance, but I can feel it right here, all over again,” she said, as she gently tapped her chest

Sandra stammered, “Ah, that lady just left with . . . uh . .. . she left with no flowers!”

“That’s right,” said the clerk. “I cut off the flowers. That’s the ‘Special’. I call it the Thanksgiving Thorns Bouquet. Barbara came into the shop three years ago, feeling much as you do today,” explained the clerk. “She thought she had very little to be thankful for. She had just lost her father to cancer; the family business was failing; her son had gotten into drugs; and she was facing major surgery. That same year I had lost my husband,” continued the clerk. “For the first time in my life, I had to spend the holidays alone. I had no children, no husband, no family nearby, and too much debt to allow any travel.”

“So what did you do?” asked Sandra.

“I learned to be thankful for thorns,” answered the clerk quietly. “I’ve always thanked God for the good things in my life and I never questioned Him why those good things happened to me, but when the bad stuff hit, I cried out, ‘Why?  Why me?!’  It took time for me to learn that the dark times are important to our faith! I have always enjoyed the ‘flowers’ of my life, but it took the thorns to show me the beauty of God’s comfort! You know, the Bible says that God comforts us when we’re afflicted, and from His consolation we learn to comfort others.”

Sandra sucked in her breath, as she thought about what her friend had tried to tell her. “I guess the truth is I don’t want comfort. I’ve lost a baby and I’m angry with God.”

Just then someone else walked in the shop.

“Hey, Phil!” the clerk greeted the balding, rotund man.

“My wife sent me in to get our usual Thanksgiving arrangement . . . twelve thorny, long-stemmed stems!” laughed Phil as the clerk handed him a tissue wrapped arrangement from the refrigerator.

“Those are for your wife?” asked Sandra incredulously. “Do you mind telling me why she wants a bouquet that looks like that?”

“Four years ago, my wife and I nearly divorced,” Phil replied. “After forty years, we were in a real mess, but with the Lord’s grace and guidance, we trudged through problem after problem, the Lord rescued our marriage. Jenny here (the clerk) told me she kept a vase of rose stems to remind her of what she had learned from “thorny” times. That was good enough for me. I took home some of those stems. My wife and I decided to label each one for a specific “problem” and give thanks for what that problem taught us.”

As Phil paid the clerk, he said to Sandra, “I highly recommend the Special!”

“I don’t know if I can be thankful for the thorns in my life” Sandra said to the clerk. “It’s all too . . . fresh.”

“Well,” the clerk replied carefully, “my experience has shown me that the thorns make the roses more precious. We treasure God’s providential care more during trouble than at any other time. Remember that it was a crown of thorns that Jesus wore so we might know His love. Don’t resent the thorns.”

Tears rolled down Sandra’s cheeks. For the first time since the accident, she loosened her grip on her resentment.

“I’ll take those twelve long-stemmed thorns, please,” she managed to choke out.

“I hoped you would,” said the clerk gently. “I’ll have them ready in a minute.”

“Thank you. What do I owe you?”

“Nothing.  Nothing but a promise to allow God to heal your heart. The first year’s arrangement is always on me.”

The clerk smiled and handed a card to Sandra. “I’ll attach this card to your arrangement, but maybe you would like to read it first.”

It read:

“My God, I have never thanked You for my thorns. I have thanked You a thousand times for my roses, but never once for my thorns. Teach me the glory of the cross I bear; teach me the value of my thorns. Show me that I have climbed closer to You along the path of pain. Show me that, through my tears, the colors of Your rainbow look much more brilliant.”

Praise Him for the roses; thank Him for the thorns.

God Bless all of you. Be thankful for all that the Lord does for you.

“Live simply, love generously, care deeply, speak kindly, and leave the
rest to God.”

We often try to fix problems with WD-40 and Duct tape. God did it with nails.